As major media outlets pay closer and closer attention to the internet, many are soliciting proposals for how to best utilize new media. The “Failed Web Series” series consists of some of the most seriously considered, but ultimately failed, projects. These came to the author by way of the back channels of the internet from places such as Viacom, Disney, Fox, etc.. What follows has NOT been altered in any way…
Title: “Thor!”
Tagline: Thor Johnson is dog’s NEW best friend.
Premise: Thor Johnson, a flamboyant licensed dog groomer in the chic and stylish Chelsea neighborhood in Manhattan, has an epiphany one day while walking Scotch Pudding, his Japanese Chin: Dogs are lonely… and horny, even when they don’t have their balls. Thor wants to open a new kind of dog grooming parlor. One where dogs are given the five star treatment and, yes, where they might even meet that special dog they want to spend the rest of their dog years with. Because, hey, dogs are people, too…
Script Excerpt:
INT. DOGGY GROOMING PARLOR
THOR Johnson is standing behind a doggy barber chair with a blow dryer. Seated on the chair is VANILLA, a four-year-old white Yorkie.
THOR
So I said to her, I don’t care if you’re Trouble Helmsley, everyone needs an appointment!!
VANILLA
Bark! Bark!
THOR
I KNOW, she’s such a bitch… well, in more than one way- HEEEEYYYY GGGGIIIIRRRLLLLL!
Thor holds his palm out, and Vanilla high fives it.
VANILLA
Bark! Bark!
THOR
Okay, okay, no more puns, I promise- Anyway, let’s talk about you and that dreamy English Mastiff you were out with the other night…
VANILLA
Bark! Bark!
THOR
Just friends? Chica, I saw what was going on. Let’s put it this way: if I was sniffing someone’s ass like that we’d be eating brunch in bed at 2:30 the next afternoon! HEEEEYYY GGGGGIIIIRRRRRLLLL!
Thor and Vanilla high five again.
VANILLA
Bark! Bark!
THOR
Of course he’s interested! (points Vanilla at the mirror) Look at you. You’re fab-tastic! Baby, if I were 25 years younger, and a straight male dog, I’d be humping that tiny little rump all over the dog run.
VANILLA
Bark! Bark!
THOR
What? You need to go out? Okay, let’s go. We don’t want any poopies on Thor’s chair.
Thor straps a leash to Vanilla and they exit to the street.
Reason studio ultimately passed:
(excerpted from internal studio memo) …while the script is very strong and the premise is interesting, we find the character of Thor to be nothing revelatory. Tom Hanks did it in “Turner and Hooch“, Jim Belushi did it in “K-9“, and so on. Personally, I would like to see this reworked with a larger focus on the character of Vanilla- her lines just seemed to just pop off the page. Is there anyway we can get the rights to this show for a modest fee and develop it in-house?
Future of the project: At the moment, ABC Family Channel is developing a web following for Vanilla. If successful, the next phase is a network pilot for Fall 2011.